Week three and the candidates are summoned to London's Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at two-to-four-year-olds to pitch to industry experts. One team showcases incomplete characters, whilst the other presents a sketchy storyline.
Mark Halliley, Nick Hewer, Margaret Mountford, Alan Sugar, Karren Brady, Claude Littner, Timothy Campbell
